SHERWIN-WILLIAMS COLORSNAP “WHAT DO YOUR WALLS SAY ABOUT YOU”

The Project: Sherwin-Williams invites people to explore what their walls reveal about them. Using ColorSnap Color ID, users can photograph their walls and utilize tools to curate a custom color palette that matches their personality and style.

The Challenge: Design 6 distinct rooms inspired by Sherwin-Williams ColorSnap ID palettes, combining literal words, color, and style to reflect a variety of personalities.

The Process:
• Developing visual concepts based on client-provided color palettes
• Collaborating with a Graphic Designer to create custom typography for each room ID
• Sourcing craftspeople to fabricate signage using materials like neon, greenery, glass, macramé, and copper
• Designing and rendering sets in SketchUp, followed by client presentations for approval
• Overseeing production tasks including shopping, painting, manufacturing, installation, and final styling

Credits:
Production Company: Biscuit
Agency: McKinney
Director: Georgia Tribiani
Typography Layout: Ana Gomez Bernaus
Filmed At: Crimson Studios, Los Angeles