DISNEY “DREAM BIG PRINCESS”

The Project: A multi-channel campaign redefining what it means to be a princess—highlighting traits like bravery, determination, kindness, and hard work over the traditional image of a pretty dress and prince charming.

The Challenge: Design 5 unique murals that authentically capture the essence of specific Disney princesses. The murals needed to feel like organic street art while incorporating interactive elements for talent engagement.

The Process:
• Brainstorming ideas, sketching concepts, and gathering inspiration
• Creating detailed mural designs with references for textures and finishes
• Sourcing and building structures with components like stairs, windows, and pipes
• Collaborating with artisans to achieve the desired look and feel
• Scouting and selecting ideal locations for installation and display

Credits:
Production Company: Riverstreet Productions
Director: Tracy Pion
Filmed in various locations across Los Angeles